Three-Mode Principal Components Analysis of Semantic Differential Data: The Case of a Triple Personality
- 1 March 1985
- journal article
- research article
- Published by SAGE Publications in Applied Psychological Measurement
- Vol. 9 (1) , 83-94
- https://doi.org/10.1177/014662168500900108
Abstract
This paper shows how three-mode principal compo nents analysis can be useful for the analysis of seman tic differential ratings, in particular because no sum mation is necessary over any one mode. The use of "joint plots" (a variant of the biplot) and sums-of- squares interpretations is explained and illustrated.Keywords
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