CANDIDATES AND COLORS: AN INVESTIGATION
- 1 June 1980
- journal article
- research article
- Published by SAGE Publications in Perceptual and Motor Skills
- Vol. 50 (3) , 868-870
- https://doi.org/10.2466/pms.1980.50.3.868
Abstract
The effect of color on the perception of politically relevant personality dimensions was studied. Subjects [human] in 6 college classes were shown political campaign posters printed with the same message in different color combinations. They were then asked to undertake personality ratings of the hypothetical candidate. A multivariate analysis of variance was performed to assess the effect. There were a number of significant findings. Color may play an important role within a political context.This publication has 7 references indexed in Scilit:
- Sex Differences in Color NamingPerceptual and Motor Skills, 1978
- Sex Differences in Elicited Color Lexicon SizePerceptual and Motor Skills, 1978
- How Values Affect Attitudes Toward Direct Reference Political AdvertisingJournalism Quarterly, 1977
- The Effect of Ballot Position on Electoral SuccessAmerican Journal of Political Science, 1975
- Color Preferences and Cultural VariationPerceptual and Motor Skills, 1968
- AROUSAL PROPERTIES OF RED VERSUS GREENPerceptual and Motor Skills, 1966
- Republican Propaganda in the 1936 CampaignPublic Opinion Quarterly, 1937