Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach
- 25 January 1996
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 5 (3) , 231-262
- https://doi.org/10.1207/s15327663jcp0503_02
Abstract
We present a theoretical framework that posits compulsive buying behavior as a function of various psychological processes and personality traits. We analyze data from actual consumers using a new constrained maximum likelihood clusterwise regression procedure to examine the nature of consumer heterogeneity in compulsive buying behavior. This empirical analysis distinguishes between 2 clusters, or groups, of compulsive buyers in terms of differential drivers of their compulsive buying. A posterior regression analysis reveals additional differences in background characteristics for each cluster. A discussion of future research issues and other applications is provided.Keywords
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