Winners and Losers: Redistribution and the Use of Economic Impact Analysis in Marketing
- 1 June 1998
- journal article
- research article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 18 (1) , 24-33
- https://doi.org/10.1177/027614679801800104
Abstract
Short-term tourist events can have a major economic impact on a local community, while the societal impact can also be significant. In this study, it is argued that economic impact analysis can be a valuable tool for macromarketing analysis, providing important and detailed information on the redistribution that occurs across and within a local community.Keywords
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