Marketing and Information Technology
- 1 September 1988
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 22 (9) , 16-24
- https://doi.org/10.1108/eum0000000005297
Abstract
The changes to be expected in the marketing field as information technology becomes a more widely accepted phenomenon are highlighted. Specifically, attention is focused on the observable, invisible and evolutionary effects such developments have on the marketing scenario. The analysis incorporates a set of recommendations.Keywords
This publication has 4 references indexed in Scilit:
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