Apologia in team sport

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Abstract
Team sport apologia are rooted in the ethic of the sport world. Sport figures defend their characters when their conduct appears to the fans to be inconsistent with that ethic. Sport personalities not only attempt to “repair” their public image, but they also reassure fans that they are committed to their teams and the ethic of their sport. They express sorrow for offending others, assert a desire to play the game, and ignore situational detail that could undermine their apologies.

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