Student Journal Writing in Marketing Courses
- 1 April 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 12 (1) , 46-51
- https://doi.org/10.1177/027347539001200107
Abstract
Student journal writing was tested in marketing courses. Journal writing is similar to writing a diary except that personal experiences are related to course concepts. The goals were to increase (1) communication skills, (2) integration of concepts into the "real world," and (3) participation and sharing in the classroom.Keywords
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