The Pain-Pill-Pleasure Model and Illicit Drug Consumption
- 1 June 1979
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 6 (1) , 36-46
- https://doi.org/10.1086/208746
Abstract
Television advertisers of over-the-counter drugs have been accused of contributing to illicit drug consumption by engendering a pain-pill-pleasure mentality in American society. This article reviews and critically appraises the research, and suggests how consumer researchers might contribute to this critical social issue.This publication has 4 references indexed in Scilit:
- Content Analysis in Consumer ResearchJournal of Consumer Research, 1977
- Drugs and the Mass MediaThe Annals of the American Academy of Political and Social Science, 1975
- Consumer SocializationJournal of Consumer Research, 1974
- Children and Commercial Persuasion: An Attribution Theory AnalysisJournal of Consumer Research, 1974