Cultural Values do Correlate with Consumer Behavior

Open Access

1 May 1976

journal article
research article
Published by SAGE Publications in Journal of Marketing Research

Vol. 13 (2) , 121-127
https://doi.org/10.1177/002224377601300201

Abstract

Empirical evidence is provided to support the general theory that culture is a determinant of certain aspects of consumer behavior. Value dimensions developed to study the cultural orientations within American society were found to correlate with the ownership of generic automobile categories.

Keywords

CONSUMER BEHAVIOR
SOCIETY
CULTURAL
AUTOMOBILE
AMERICAN
ORIENTATIONS
VALUES DO CORRELATE
BEHAVIOR EMPIRICAL EVIDENCE

This publication has 1 reference indexed in Scilit:

Using MCA to Segment New Car Markets
Journal of Marketing Research, 1970