Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Open Access
- 1 July 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 52 (3) , 2-22
- https://doi.org/10.1177/002224298805200302
Abstract
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.Keywords
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