Marketing Researchers as Consumers: An Analysis of the Use of the Journal of Marketing
- 1 December 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 9 (3) , 39-44
- https://doi.org/10.1177/027347538700900308
Abstract
Citations of and references in the Journal of Marketing are examined to determine the contribution of JM to marketing and the social sciences. The results indicate that while JM may make a contribution to the marketing literature, its contribution to the social sciences is limited. In addition, it was found that the authors of JM articles tend to rely on more proven works, rather than citing very recent literature that has not passed the test of time. Lastly, both the Advances in Consumer Research and the AMA Educators' Proceedings were found to make significant contributions to the Journal of MarketingKeywords
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