Viewer uses of promotional media to find out about television programs
- 1 June 1983
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 27 (3) , 269-277
- https://doi.org/10.1080/08838158309386492
Abstract
This survey investigated how viewers use and value print promotional ads and on‐air spots. The majority turned to the print media for information about television programs.Keywords
This publication has 2 references indexed in Scilit:
- The Impact of Television Schedule Changes on Audience Viewing BehaviorsJournalism Quarterly, 1982
- An Examination of Television Viewing MotivationsCommunication Research, 1981