A comment on: The commodification of marketing knowledge
- 1 October 1995
- journal article
- other
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 11 (7) , 629-634
- https://doi.org/10.1080/0267257x.1995.9964374
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- On the commodification of marketing knowledge: Opening themesJournal of Marketing Management, 1995
- How Extensive the Planning and Development Program?Journal of Marketing, 1962
- The Characteristics of Technically Progressive FirmsJournal of Industrial Economics, 1959