Marketing Research Theory and Methodology and the Tourism Industry: A Nontechnical Discussion
- 1 January 1994
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 32 (3) , 3-7
- https://doi.org/10.1177/004728759403200302
Abstract
This article reviews travel research efficiency, effectiveness, and accountability issues from an academic perspective with direct practitioner applications.Keywords
This publication has 7 references indexed in Scilit:
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