INTERNATIONAL BARTER AND COUNTERTRADE
- 1 February 1986
- journal article
- Published by Emerald Publishing in International Marketing Review
- Vol. 3 (2) , 7-19
- https://doi.org/10.1108/eb008301
Abstract
Barter and countertrade will be significant trade tools throughout the 1980s. Presently confronted by saturated established markets and debt‐burdened new markets, firms of all sizes in all industry sectors must evaluate these trading approaches. This paper describes the forms of barter and countertrade, products typically traded, markets served, and objectives advanced by each form. The intent is to explore opportunities and problems accompanying each form, so that managers can assess the utilities of these transactions to their firms' international marketing strategies.Keywords
This publication has 4 references indexed in Scilit:
- International barter and countertrade: An exploratory studyJournal of the Academy of Marketing Science, 1986
- Barters and buy-backs: Let Western firms beware!Business Horizons, 1980
- Apricots for AmmoniaCalifornia Management Review, 1979
- The Reincarnation of Barter Trade as a Marketing ToolJournal of Marketing, 1976