ON THE SENSITIVITY OF BRAND‐CHOICE SIMULATIONS TO ATTRIBUTE IMPORTANCE WEIGHTS
- 1 July 1981
- journal article
- Published by Wiley in Decision Sciences
- Vol. 12 (3) , 502-516
- https://doi.org/10.1111/j.1540-5915.1981.tb00100.x
Abstract
No abstract availableKeywords
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