Measuring product category involvement: A multitrait-multimethod study
- 31 December 1991
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 23 (4) , 363-371
- https://doi.org/10.1016/0148-2963(91)90021-o
Abstract
No abstract availableThis publication has 10 references indexed in Scilit:
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