Consumers' mood states: Antecedents and consequences of experiential versus informational strategies for brand choice
- 1 June 1988
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 5 (2) , 169-182
- https://doi.org/10.1002/mar.4220050206
Abstract
No abstract availableKeywords
This publication has 18 references indexed in Scilit:
- Happy and Sad TV Programs: How They Affect Reactions to CommercialsJournal of Consumer Research, 1987
- The impact of interpersonal anxiety on consumer information processingPsychology & Marketing, 1987
- Mood States and Consumer Behavior: A Critical ReviewJournal of Consumer Research, 1985
- The influence of positive affect on the unusualness of word associations.Journal of Personality and Social Psychology, 1985
- A Normative Model of Consumer Information ProcessingMarketing Science, 1984
- The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and FunJournal of Consumer Research, 1982
- Helping as a function of feeling state and nature of the helping behaviorMotivation and Emotion, 1979
- Effects of Information Presentation Format on Consumer Information Acquisition StrategiesJournal of Consumer Research, 1977
- Altruism as hedonism: A social development perspective on the relationship of negative mood state and helping.Journal of Personality and Social Psychology, 1976
- Situational Variables and Consumer BehaviorJournal of Consumer Research, 1975