Innovation in Banking: The In‐Home Computerised Banking Example
- 1 January 1987
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 5 (1) , 39-54
- https://doi.org/10.1108/eb010798
Abstract
Innovation in Banking: The In-Home Computerised Banking ExampleKeywords
This publication has 1 reference indexed in Scilit:
- Disharmony between R&D and marketingIndustrial Marketing Management, 1981