So you want your new product planning to be productive
- 31 December 1980
- journal article
- Published by Elsevier in Business Horizons
- Vol. 23 (6) , 29-34
- https://doi.org/10.1016/0007-6813(80)90047-6
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- The Role of Marketing Research in New Technology VenturesResearch Management, 1977
- How market research discourages major innovationBusiness Horizons, 1974