Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
Open Access
- 1 February 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (1) , 38-44
- https://doi.org/10.1177/002224377301000106
Abstract
Four psychological theories are considered in determining the effects of disconfirmed expectations on perceived product performance and consumer satisfaction. Results reveal that too great a gap between high consumer expectations and actual product performance may cause a less favorable evaluation of a product than a somewhat lower level of disparity.Keywords
This publication has 16 references indexed in Scilit:
- Some Limitations of Existing Scales in the Measurement of Social AttitudesPsychological Reports, 1965
- Attitude Change and Communication-Attitude DiscrepancyThe Journal of Social Psychology, 1965
- When dissonance fails: On eliminating evaluation apprehension from attitude measurement.Journal of Personality and Social Psychology, 1965
- Involvement, discrepancy, and change.The Journal of Abnormal and Social Psychology, 1964
- Cognitive dissonance.Psychological Bulletin, 1964
- Some hedonic consequences of the confirmation and disconfirmation of expectances.The Journal of Abnormal and Social Psychology, 1963
- Explorations in cognitive dissonance.Published by American Psychological Association (APA) ,1962
- Assimilation and contrast effects in reactions to communication and attitude change.The Journal of Abnormal and Social Psychology, 1957
- Expectations, fulfillment, and morale.The Journal of Abnormal and Social Psychology, 1956
- Multiple Range and Multiple F TestsPublished by JSTOR ,1955