How Prevalent Is the Negativity Effect in Consumer Environments?
- 1 September 2002
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 29 (2) , 270-279
- https://doi.org/10.1086/341576
Abstract
The negativity effect, or the greater weighing of negative as compared with equally extreme positive information in the formation of overall evaluatiKeywords
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