“Small, silly insults,” mutual seduction and misogynythe interpretation of Italian advertising signs
- 1 January 2000
- journal article
- research article
- Published by Taylor & Francis in Visual Sociology
- Vol. 15 (1) , 23-49
- https://doi.org/10.1080/14725860008583814
Abstract
This study examines how audiences in two cultures interpret advertising messages. Using photographs of public display ads in Bologna, Italy, the authors interviewed women in the United States and Italy to elicit their interpretations of advertising signs. The study draws upon semiotics and employs photo elicitation as its principle research method.Keywords
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