A study of measuring influence of advertising and forecasting cigarette sales
- 1 December 1984
- journal article
- research article
- Published by Wiley in Managerial and Decision Economics
- Vol. 5 (4) , 213-218
- https://doi.org/10.1002/mde.4090050405
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- A Micromodeling Approach to Investigate the Advertising-Sales RelationshipManagement Science, 1981
- Feature Article—Aggregate Advertising Models: The State of the ArtOperations Research, 1979
- Econometric Measurement of the Duration of Advertising Effect on SalesJournal of Marketing Research, 1976
- Multivariate Analysis of Sales Responses of Competing Brands to AdvertisingJournal of Marketing Research, 1972
- Economies of Scale in Advertising Beer and CigarettesThe Journal of Business, 1971
- Simultaneous-Equation Regression Analysis of Sales and AdvertisingApplied Economics, 1969