High technology launch strategies in the U.K.
- 31 May 1989
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 18 (2) , 125-138
- https://doi.org/10.1016/0019-8501(89)90029-1
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
- Early product life cycle forms for infrequently purchased major productsInternational Journal of Research in Marketing, 1987
- Emerging industries and the burnout of pioneersJournal of Product Innovation Management, 1986
- New industrial product performance: The effects of market characteristics and strategyJournal of Product Innovation Management, 1985
- Understanding the Diffusion Process for Technology-Intensive ProductsResearch Management, 1985
- Strategies for marketing new computer productsLong Range Planning, 1985
- Market Positioning in High TechnologyCalifornia Management Review, 1985
- Identifying industrial new product success: Project NewProdIndustrial Marketing Management, 1979