Marketing Education and Marketing Success: Are they Related?
- 1 August 1986
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 8 (2) , 2-13
- https://doi.org/10.1177/027347538600800202
Abstract
This article reports the results of a study which investigated the relationship between long-term career success in marketing and possession of a marketing and/or MBA education. Data gathered from a sample of over 1,000 marketing practitioners led the authors to conclude that for the long-run career success of marketing students, the performance of marketing educators may be highly suspect.Keywords
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