Retaliation by Male Victims

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Abstract
A group of 48 male Japanese students were asked to exchange electric shocks in a competitive aggression situation with either a physically attractive or unattractive female Japanese opponent, who either severely or mildly attacked them. The main results were: (1) the subjects liked the physically attractive female more than the unattractive female, independently of the intensity of her attack, (2) they behaviorally retaliated more aggressively against the severe attacker than against the mild attacker, but (3) when her attack was severe, they retaliated less against the physically attractive female than against the unattractive female. It was concluded that a physically attractive female is likely to evoke favorable reactions from males even in an aggressive interaction. However, the assumption that this effect is mediated by the "beauty-is-good"stereotype was not supported.

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