Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern
Top Cited Papers
Open Access
- 1 January 2001
- journal article
- research article
- Published by Springer Nature in Social Indicators Research
- Vol. 54 (2) , 139-172
- https://doi.org/10.1023/a:1011087813505
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Re-coding gender representations: Women, cleaning products, and advertising's “New Man”International Journal of Research in Marketing, 1993
- The Sacred and the Profane in Consumer Behavior: Theodicy on the OdysseyJournal of Consumer Research, 1989
- Content Analysis in Consumer ResearchJournal of Consumer Research, 1977