Merging Advertising and PR: Integrated Marketing Communications
- 1 June 1994
- journal article
- Published by SAGE Publications in The Journalism Educator
- Vol. 49 (2) , 52-63
- https://doi.org/10.1177/107769589404900208
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Integrated Communications and Practitioners' Perceived NeedsThe Journalism Educator, 1993
- Integrated Marketing CommunicationsJournal of Promotion Management, 1992
- Imperialism and encroachment in public relationsPublic Relations Review, 1991
- Integrated marketing communications: A new master's degree conceptPublic Relations Review, 1991
- Advertising Program Revised to Prepare for Needs of 1990sThe Journalism Educator, 1984