McConnell's Experimental Brand Choice Data
Open Access
- 1 August 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (3) , 302-307
- https://doi.org/10.1177/002224377301000312
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Repeat-Purchase Estimation and the Linear Learning ModelJournal of Marketing Research, 1968
- The Price-Quality Relationship in an Experimental SettingJournal of Marketing Research, 1968
- The Development of Brand Loyalty: An Experimental StudyJournal of Marketing Research, 1968
- Progress on a Simplified Model of Stationary Purchasing BehaviourJournal of the Royal Statistical Society. Series A (General), 1966