Health Advertising: The Credibility of Organizational Sources
- 1 January 1987
- journal article
- research article
- Published by Oxford University Press (OUP) in Annals of the International Communication Association
- Vol. 10 (1) , 673-628
- https://doi.org/10.1080/23808985.1987.11678665
Abstract
(1987). Health Advertising: The Credibility of Organizational Sources. Annals of the International Communication Association: Vol. 10, Communication Yearbook 10, pp. 673-628.This publication has 5 references indexed in Scilit:
- ACTIONS SPEAK LOUDER THAN WORDS?SOMETIMESHuman Communication Research, 1975
- Image of mass media news sourcesJournal of Broadcasting, 1975
- Communicator credibility and persuasianMemory & Cognition, 1974
- The effectiveness of "overheard" persuasive communications.The Journal of Abnormal and Social Psychology, 1962
- An experimental comparison of conclusion-drawing by the communicator and by the audience.The Journal of Abnormal and Social Psychology, 1952