Abstract
This paper presents a five‐step procedure for identifying metaphorical concepts guiding the rhetorical invention of three Cold War idealists”;: Henry Wallace, J. William Fulbright, and Helen Caldicott. The source of their collective failure to dispel threatening images of Soviet savagery is located in a recurrent system of metaphorical concepts (including MADNESS, PATHOLOGY, SICKNESS, AND FORCE) that promotes a reversal of the enemy‐image rather than its transcendence. By decivilizing America's image, “idealists”; turn the victimage ritual inward upon a self‐righteous nation and provoke “realists”; to regress further into decivilizing images of the Soviet Union.

This publication has 10 references indexed in Scilit: