Consumer Buying Behaviour in Financial Services: An Overview
- 1 May 1992
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 10 (5) , 5-39
- https://doi.org/10.1108/02652329210016803
Abstract
Examines existing models of buyer behaviour and evaluates their relevance to financial services in the light of the specific characteristics of the sector and its products. Reviews empirical work relating to both personal and corporate buying behaviour and suggests the IMP framework as a basis for future conceptual work because of its emphasis on the relationships and interactions in the buying process.Keywords
This publication has 38 references indexed in Scilit:
- Sociographic Segmentation: The SME Market and Financial ServicesInternational Journal of Bank Marketing, 1991
- Success Factors for New Consumer Financial ServicesInternational Journal of Bank Marketing, 1991
- IntroductionJournal of General Internal Medicine, 1990
- Corporate Banking Behaviour: A Survey in Hong KongInternational Journal of Bank Marketing, 1990
- Consumer Concept Testing of Personal Financial ServicesInternational Journal of Bank Marketing, 1986
- Evaluation of Financial Institutions by Bank versus Savings & Loan Customers: An Analysis of Factor CongruencyInternational Journal of Bank Marketing, 1985
- MarketingPublished by Springer Nature ,1983
- The Development of Buyer‐Seller Relationships in Industrial MarketsEuropean Journal of Marketing, 1980
- A Service‐Orientated Approach to Marketing of ServicesEuropean Journal of Marketing, 1978
- The marketing of services: an approachEuropean Journal of Marketing, 1974