The moderating effects of gender and number of friends on the relationship between self-presentation and brand-related word-of-mouth on Facebook
- 1 October 2014
- journal article
- Published by Elsevier in Personality and Individual Differences
- Vol. 68, 1-5
- https://doi.org/10.1016/j.paid.2014.03.040
Abstract
No abstract availableKeywords
Funding Information
- Korea government (2013R1A2A204016948)
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