Citizens or consumers: U.S. reactions to the European community's directive on television
- 1 March 1991
- journal article
- research article
- Published by Taylor & Francis in Critical Studies in Mass Communication
- Vol. 8 (1) , 1-12
- https://doi.org/10.1080/15295039109366776
Abstract
The dispute between the United States and the European Community over the Community's October 1989 directive on transfrontier television revealed a deeper divide between those who wish to use broadcasting primarily as a means to reach consumers living in markets and those who believe a broadcasting system should address its viewers predominantly as citizens living in communities. This paper examines the significance of the debate.Keywords
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