The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons
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- 1 June 2000
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 27 (1) , 49-68
- https://doi.org/10.1086/314308
Abstract
This research investigates the interaction between a very common task, explaining decisions, and an individual difference, need for uniqueness (NFU),Keywords
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