Establishing a Measure of Airline Preference for Business and Nonbusiness Travelers
- 1 April 1984
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 22 (4) , 22-27
- https://doi.org/10.1177/004728758402200407
Abstract
This article re-examines passenger airline selection criteria and, using travel agents as expert passenger surrogates, develops a measure and ranking of passenger selection criteria for business travelers and for nonbusiness passengers. It then demonstrates an application.Keywords
This publication has 5 references indexed in Scilit:
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- Customer Perception of Product Attributes in the Airline IndustryJournal of Travel Research, 1977
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