Moral appeals in mobil oil's op-ed campaign
- 28 February 1991
- journal article
- Published by Elsevier in Public Relations Review
- Vol. 16 (4) , 48-54
- https://doi.org/10.1016/s0363-8111(05)80051-7
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Utilization of compliance‐gaining strategies: A research noteCommunication Monographs, 1986
- Mobil's epideictic advocacy: “Observations” of Prometheus‐boundCommunication Monographs, 1983
- III. Mobil's system‐oriented conflict rhetoric: A generic analysisSouthern Speech Communication Journal, 1983
- Dimensions of Compliance-Gaining Behavior: An Empirical AnalysisSociometry, 1967