Inheritance effects in the new media environment
- 1 September 1988
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 32 (4) , 391-401
- https://doi.org/10.1080/08838158809386711
Abstract
Despite recent interest in new technologies, media researchers have not examined the impact of remote control devices, VCRs, and cable television on inheritance effects. In this study, inheritance effects in network primetime programming were found to have increased between 1979 and 1982, a period of rapid growth in cable television penetration, and then to have decreased between 1982 and 1985, as the sales of remote control tuning devices jumped. These results were discussed in the context of the changing composition of the network primetime television audience.Keywords
This publication has 12 references indexed in Scilit:
- Utility of Videocassette RecordersAmerican Behavioral Scientist, 1987
- Decision Making in VCR Rental LibrariesAmerican Behavioral Scientist, 1987
- Social Contexts of Video UseAmerican Behavioral Scientist, 1987
- The “Lead-in” Strategy for Prime-Time Tv: Does It Increase the Audience?Journal of Communication, 1986
- Audience Behavior in the New Media EnvironmentJournal of Communication, 1986
- Network Tv Programming: Economics, Audiences, and the Ratings Game, 1971–1986Journal of Communication, 1986
- Review and criticismJournal of Broadcasting & Electronic Media, 1986
- A THEORY OF TELEVISION PROGRAM CHOICECommunication Research, 1983
- Glued to the Box?: Patterns of TV Repeat-ViewingJournal of Communication, 1982
- The Duplication of Viewing Law and Television Media Schedule EvaluationJournal of Marketing Research, 1979