Change in US Retail Market Structure: What does it mean for Advertisers?
- 1 January 1993
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 12 (1) , 37-43
- https://doi.org/10.1080/02650487.1993.11104521
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceJournal of Marketing, 1988
- Prices as Signals of Product QualityThe Review of Economic Studies, 1983