Subject Awareness and Order Effects in Persuasive Communications
- 1 April 1963
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 12 (2) , 523-529
- https://doi.org/10.2466/pr0.1963.12.2.523
Abstract
This study was performed with 128 college students acting as Ss. The primary hypothesis that Ss confronted with a hidden pretest in an opinion change study will yield a significant recency effect, and Ss confronted with an exposed pretest will yield a significant primacy effect, was rejected. A primacy effect is in evidence when the pretest is hidden, and no directional effects are present when the pretest is exposed. The secondary hypothesis that a group exposed to a highly controversial topic will yield a significant primacy effect, and a group exposed to a topic of medium controversy will yield a recency effect, or no effect at all, was also rejected.Keywords
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