Market‐led quality management∗
- 1 July 1993
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 9 (3) , 315-335
- https://doi.org/10.1080/0267257x.1993.9964241
Abstract
Total Quality Management is very much in vogue in Western companies today. The drive for quality, however, has often come from an internal, operations bias rather than an external, market focus. This paper discusses the evolution of approaches to quality management, relating developments directly to recognized marketing orienations of companies. It concludes by identifying the role of marketing in leading in the drive to improve quality in the market place.Keywords
This publication has 7 references indexed in Scilit:
- Fitness for Use? Barriers to Full TQM in the UKManagement Decision, 1991
- Managing culture changeManaging Service Quality: An International Journal, 1991
- The Marketing Concept: Putting the Theory into PracticeEuropean Journal of Marketing, 1990
- Japanese Marketing Strategies in the UK: A Comparative StudyJournal of International Business Studies, 1986
- A Conceptual Model of Service Quality and Its Implications for Future ResearchJournal of Marketing, 1985
- A Service Quality Model and its Marketing ImplicationsEuropean Journal of Marketing, 1984
- Multidimensional Scaling of Consumer Perceptions and PreferencesEuropean Journal of Marketing, 1980