A cognitive model on attitude towards technology adoption
- 1 June 2000
- journal article
- Published by Emerald Publishing in Journal of Managerial Psychology
- Vol. 15 (4) , 266-282
- https://doi.org/10.1108/02683940010330957
Abstract
In this research, the cognitive process, which determined an attitude towards technology adoption, was found to be affected by six beliefs: compatibility; enhanced value; perceived benefits; adaptive experiences; perceived difficulty; and suppliers’ commitment. The study also found that the individual external environmental forces did not significantly influence the formation of a behavioural intention to adopt. Future research to investigate whether and how these external factors influence the subsequent diffusion process may be useful in order to develop a better understanding of the impact of the external environments on innovation diffusion in the industrial market.Keywords
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