A Cross‐cultural Comparison of Attitudes Towards and Usage of Credit Cards
- 1 April 1988
- journal article
- review article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 6 (4) , 42-54
- https://doi.org/10.1108/eb010837
Abstract
A comparison of attitudes towards credit cards and purchase behaviours reveals some major differences between French and English Canadians. The determinants of frequency of usage are identified for both groups and reveal five attitudinal factors. Finally, it is shown that increased income does not lead to convergence of the two subcultures.Keywords
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