Developing Marketing Professionals: What can Business Schools Learn?
- 1 August 1995
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 17 (2) , 3-9
- https://doi.org/10.1177/027347539501700202
Abstract
If business schools were required to provide graduates with the ability to manage instead of ensuring that they just know about management, then curriculum design in the business schools would emulate veterinary or medical schools, rather than schools of economics or history, as they do now. This article describes an attempt to address the issue of appropriate teaching methods and pedagogy in a marketing curriculum of a business school.Keywords
This publication has 3 references indexed in Scilit:
- Developing a Curriculum to Enhance Teaching of Relationship MarketingJournal of Marketing Education, 1994
- Whither Management Education?Management Learning, 1994
- Marketing Madness, or How Marketing Departments Think they're in Two Places at Once when they're Not Anywhere at all (According to Some)Journal of Marketing Education, 1991