Marketing Madness, or How Marketing Departments Think they're in Two Places at Once when they're Not Anywhere at all (According to Some)
- 1 April 1991
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 13 (1) , 14-25
- https://doi.org/10.1177/027347539101300102
Abstract
Marketing educators must examine the culture in their departments if they are to provide a high quality education in a changing environment. This article addresses the objectives of marketing education and evaluates the current culture of many marketing departments as it applies to those educational objectives.Keywords
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