Evaluation of Marketing Professors: A Comparison of Student, Peer, and Self-Evaluations
- 1 April 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 12 (1) , 11-17
- https://doi.org/10.1177/027347539001200102
Abstract
This study sought to determine whether any differences existed between student, peer, and self-evaluations of marketing professors. Significant differences were found for a variety of important characteristics of teacher effectiveness. Most of these differences remained even after perception of course difficulty and class size effects were removed.Keywords
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