Assimilation or Contrast?: Comparison Relevance, Distinctness, and the Impact of Accessible Information on Consumer Judgments
- 25 January 1998
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 7 (1) , 1-24
- https://doi.org/10.1207/s15327663jcp0701_01
Abstract
No abstract availableKeywords
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