AUSTRALIAN TELEVISION, GENDER AND THE OLYMPIC GAMES
- 1 March 1997
- journal article
- research article
- Published by SAGE Publications in International Review for the Sociology of Sport
- Vol. 32 (1) , 19-29
- https://doi.org/10.1177/101269097032001003
Abstract
Previous studies investigating media coverage of sport in Australia during normal programming indicate that women's sport receives less than 10 percent of the air-time given to men's. This study of the Australian television coverage of the 1980 and 1984 Summer Olympics found that female events received 32.9 percent and 27.7 percent, respectively, of the Games televised. While it is unfortunate that this is the exception, rather than the rule, it may provide a key to breaking existing patterns of sports programming and thus reduce gender inequities by demonstrating that during the Olympics female sports rank highly in terms of viewer popularity as well as in terms of increased air-time.Keywords
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