Choices of new media and traditional channels in organizations

1 December 1988

journal article
research article
Published by Taylor & Francis in Communication Research Reports

Vol. 5 (2) , 131-139
https://doi.org/10.1080/08824098809359814

Abstract

The uses and gratifications framework was applied to the question of choice of face‐to‐face, written and electronic channels in organizations for production, maintenance, and innovation communication. Choice was based on differences in production and innovation gratifications, but choice of traditional channels was marked by receiving more gratifications in low‐need situations.

Keywords

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